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Main Street Program
The Chehalis Community Renaissance Team was accepted into the Washington State Main Street Program in May 2014. Using a four-point approach, the program enables communities to revitalize their downtowns and neighborhood business districts by leveraging local assets. The Main Street Four-Point Approach® uses a comprehensive strategy to address issues and problems that challenge traditional commercial districts:
Organization involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, historic preservationists entrepreneurs, public officials, chambers of commerce, and other local economic development organizations. Everyone must work together to renew downtown. A strong organization provides the structure and stability to build and maintain a long-term effort.
Promotion creates excitement and vibrancy downtown. Street festivals, parades, retain events, and image development campaigns are come fo the ways Main Street provides education on what's downtown and encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.
Design enhances the look and feel of the commercial district. Historic building rehabilitation, street and alley clean-up, landscaping, street furniture, signage, visual merchandising the lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in, and live. Design improvements result in a reinvestment of public and private dollars to downtown.
Economic Restructuring involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused pace for new uses, and sharpening the competitiveness of Main Street's traditional merchants are examples of economic restructuring activities.
